Local founders Dylan Watkins, Matt Kinney and Kendrick Parks knew they wanted to start their own business, but with a lot of trial, error, mistakes and advice, the business evolved into a burger food truck. Burger Monster is now OC’s most sought-after food truck.
“We just chose the food truck industry because it required the least amount of capital to get in it. We knew food because we were all concierges at the Hyatt,” said Watkins.
Watkins and Kinney both grew up in Garden Grove and Parks in Mesa, Ariz.
Mobile restaurants are the fastest growing segment in the dining industry and even though they have a successful business, the three co-founders believe it is still important to get an education.
“In entrepreneurship you are always learning and growing. It may not be traditional school, but you will always need to improve your skills,” said Watkins.
They juggle school and Burger Monster by taking night classes so it doesn’t conflict with work.
“There is a lot more hours involved than you possibly think. You also must find people to help you so you can grow,” said Watkins.
During the Blizzcon event at the Anaheim Convention Center last week, most people thought they had to rely on the food from the food court.
“I was afraid I was going to have to eat gross food at the convention center, instead I ate deliciously crafted cheeseburgers,” said Marvin Green, Blizzcon attendee.
Burger Monster had the longest line at the convention. People heard through word of mouth of the “crafted cheeseburgers” and came rushing to get their hands on one or two.
“I’m not a burger person. In fact, salads are more my thing. But I fell in love with the mighty melt burger and will be stalking the Burger Monster truck,” said Isabelle Jolee of Placentia.
The Burger Monster crew’s diligent work landed them on the Cooking Channel show’s “Eat St.” The show will air in April.
“It was a fun experience but very exhausting. I don’t know how anyone can film a whole movie, I gained a lot of respect for actors and all the staff,” said Parks.
Burger Monster is looking into expanding to deliveries and catering. There may even be a Burger Monster restaurant in the future.